Last updated: 2026-04-25

Claridad SMS consent and opt-in disclosure

Claridad operates https://usaclaridad.com. We are a software platform for Spanish-speaking residential contractors in the United States who need to send professional English-language quotes and invoices to their customers. This public page describes, in narrative form, how consent works at Claridad, our messaging use case, and the suppression and privacy controls we apply in production.

How messaging is used

Claridad's messaging program is Customer Care / Transactional. The production use case is contractor-driven delivery of quotes and invoices: the platform lets a Spanish-speaking contractor generate a professional English-language document and deliver it by SMS to the homeowner. Each message contains a link to a Claridad-hosted page with the corresponding quote or invoice. We do not send promotional messages, marketing campaigns, drip sequences, or third-party content.

How consent is obtained

Consent is not collected through this page or through marketing campaigns. It is obtained in person during the service interaction. The contractor asks the homeowner verbally for permission, attests to that permission inside Claridad, and only then can the SMS be dispatched. In other words, the production opt-in method is in-person verbal consent obtained by the contractor and explicitly attested inside the Claridad application before each send.

Opt-in workflow

In production, the contractor records a Spanish voice note describing the job. Claridad transcribes that audio and produces a quote or invoice in English. The contractor then obtains verbal consent from the homeowner in person, records the attestation inside Claridad, and only then dispatches the SMS containing the link to the hosted document. Claridad uses a Toll-Free number verified by US carriers (AT&T, T-Mobile, Verizon) through the Somos Toll-Free Verification process, in compliance with TCPA (47 CFR 64.1200) and CTIA Messaging Principles & Best Practices, applied by our messaging provider. If the recipient replies with an opt-out or help keyword, Claridad suppresses further messages and acknowledges the request immediately.

Supported opt-out keywords: STOP, STOPALL, QUIT, CANCEL, UNSUBSCRIBE, END, OPTOUT, plus the Spanish equivalents BAJA, ALTO, CANCELAR, SALIR, PARAR, PARE, and QUITAR. HELP is also supported, with bilingual handling in English and Spanish.

Sample message in production

Hi! Reyes HVAC has prepared your quote — view it here:
https://usaclaridad.com/q/abc123
Questions? Reply to this text. Reply STOP to opt out.

Estimated volume

Claridad expects fewer than 15,000 messages per month at launch. The Toll-Free number is verified at the applicable volume tier through the Somos Toll-Free Verification process.

Business identification

Trade name: Claridad. Website: https://usaclaridad.com. Our business name and address are on file with our messaging provider as part of the Toll-Free Verification process with US carriers; the address is not published on this public page.

Data handling and privacy

Claridad retains original voice notes for 30 days, transcripts for 90 days, and bot messages for 180 days. Hosted quote and invoice artifacts are retained for the lifetime of the contractor's account. We do not share, rent, or sell phone numbers — neither contractors' nor homeowners' — to third parties or affiliates for marketing purposes. Opt-in data is used solely to deliver the quote or invoice the contractor requested. Personally identifiable information is not used for marketing. Message and data rates from your carrier may apply.

Plain-English summary

Claridad only sends an SMS to the homeowner when the contractor certifies that they obtained verbal consent in person. The first message always includes opt-out instructions ("Reply STOP to opt out"). If the recipient asks for help or wants to stop receiving messages, Claridad immediately applies the help and suppression keywords described above, platform-wide. For questions: hola@usaclaridad.com.